Nintendo sees Wii as a hybrid against two SUVs
Nintendo’s George Harrison gives the company’s view of the video game business as it currently stands.
The differences between the Xbox 360, PlayStation 3 and Wii have previously been described by analogies like food and film, but in a new interview, Nintendo of America’s senior vice president of marketing and communications, George Harrison, threw a new one into the mix: cars.
“Consider three 30-something suburbanites,” Harrison began. “On a Saturday morning, two of them drive their big SUVs into a tire shop to buy big new chrome rims. The third is home online, doing product comparisons to figure out which hybrid he wants to buy.
“You can say that all three are involved in the “auto improvement” business at that moment … but it’s unlikely the interests of the first two and the hybrid shopper are ever going to overlap,” Harrison said. “That’s how we see the “video game business” right now. Two companies are going in one direction, and we’re headed in another.”
Harrison was also asked which console posed the biggest threat to Nintendo - the Xbox 360 or PlayStation 3. “Neither,” he replied.
